Are your ads playing by the rules?
You’re not trying to deceive anyone; you just want to stand out in a crowded market. But under the Fair Trading Act, even well-meaning marketing can land you in hot water with the Commerce Commission if it’s misleading. To help you stay compliant, here are five common advertising mistakes to watch for. 1. OverpromisingIf it […]
Does the new Investment Boost tax break affect you?
From 22 May 2025, businesses can take advantage of the new Investment Boost tax deduction. This allows you to claim 20% of the cost of eligible new assets upfront and depreciate the remaining 80% as usual. See Inland Revenue’s website for more details and examples. Not sure how this applies to your business? Get in […]
Think you’re ready to grow? Ask yourself these 4 questions first
Growth is exciting, and with the right planning, it can be a turning point for your business. But whether you’re taking on more clients, expanding your services, or launching into a new market, it’s important to first make sure your financial foundations are solid enough to support what’s next. Here are four key questions to […]
Niching, Micro-Influencers, and TikTok can grow your business…even if you’re not Gen Z!
Some of today’s most effective business strategies come straight from Gen Z playbooks, but they’re not just for the young. These three trends are helping all sorts of businesses connect with customers in smarter, more authentic ways. 1. Find your nicheIf you’re trying to appeal to everyone but getting lost in the crowd, it might […]
