Five ways to boost income during the post-holiday lull
While industries like tourism and hospitality thrive over summer, many businesses face a slowdown after Christmas and New Year’s. Sound familiar? These five tips can help keep your revenue flowing. 1. Seasonal promotions Extend offers beyond Christmas to capture keen summer shoppers. Post-holiday sales and exclusive discounts keep customers engaged and drive ongoing sales. 2. […]
12 tips to boost your Christmas sales
Kiwi shoppers spent billions in the lead-up to Christmas last year — up 4.9% — and this year is set to be even bigger. Preparing your online store now is crucial to maximise the season’s potential. 1. Get your website ready Make sure your website can handle a surge in traffic by compressing images, streamlining […]
Six Christmas email marketing tips
Keen to get a Christmas email out to your customers but unsure where to start? We’ve compiled some helpful pointers to get the most out of e-marketing. 1. Send more emails in December Experts believe that increasing the frequency of your emails in December can help grab customers’ attention. Inboxes are crowded as a result, […]
How to save energy over Christmas
While plenty of companies are closed over Christmas, some of us have to keep the lights on to serve our customers. Here are some energy-saving tips that could save you some money over the coming months. Only use the lights you need Lighting contributes significantly to energy usage, so if you’re running skeleton staff over […]
Your small business Christmas checklist
Christmas lists aren’t just for kids and Santa Claus. Before summer arrives, tick off our small business Christmas checklist to ensure you’re in the best possible shape for the year ahead. Plan cash flowMake sure your business has enough funds on hand to pay suppliers over Christmas and January, remembering your tax obligations in the […]
Manage your Christmas cash flow
Christmas can cause a cash flow crisis for small businesses, but you can prevent problems from spilling into the New Year. Here are two ways you can ease your cash flow worries:
Tricky tax questions at Christmas time
Here are some answers to common tax questions at this time of year. Is our Christmas work party tax deductible? Does it matter whether it is held on business premises?Expenditure on entertainment is only 50% deductible for tax purposes. This applies to deductions for spending on food and drink or celebration meals, whether they are […]
Keep your staff safe at Christmas
The holiday season is a time of celebration and indulgence, and a great way to highlight the achievements of the past year. But with every Christmas party comes great responsibility — employers must keep their employees safe. Four top tips for ensuring a Christmas party is remembered for all the right reasons: Disclaimer: This blog […]
The key to Christmas marketing
Christmas is a great time for businesses to send out fun, engaging messages to customers. People are on the lookout for new products, experiences, and services, more willing to spend. What’s the key to adding some Christmas magic to your marketing and inspiring brand loyalty into the New Year? Prepare early. Christmas decorations seem to […]
Don’t overlook inventory at Christmas
At Christmas, increased demand can take you by surprise. There’s nothing worse than running out of stock during peak season, so check your stock against previous summers. You don’t want to over-order or order too little. During the holiday season, relationships with suppliers are more important than ever. Check in with key suppliers early – […]
