Six Christmas email marketing tips

Keen to get a Christmas email out to your customers but unsure where to start? We’ve compiled some helpful pointers to get the most out of e-marketing. 1. Send more emails in December Experts believe that increasing the frequency of your emails in December can help grab customers’ attention. Inboxes are crowded as a result, […]

Mastering the art of email marketing

Putting together the perfect marketing email is a fine art. Here’s a six-step process to crafting the best customer messages to boost your sales. 1. Determine the goal of your campaignDon’t just put any message out there. Make it targeted and know your goal. Are you looking to educate or re-engage customers? Are you keen […]