For over a decade, Search Engine Optimisation (SEO) has been a major part of a business’s digital presence. Techniques like keyword research, metadata, and backlinks have helped websites appear on the first page of Google for relevant searches.
You’ve probably either dabbled in SEO yourself or hired someone to help push your website up the rankings. But, like so many things, artificial intelligence (AI) is changing the game.
Introducing GEO: Generative Engine Optimisation
Instead of Googling, people are increasingly turning to AI platforms like ChatGPT, Claude, Gemini, and Copilot to find products, services, and local businesses.
AI doesn’t just ‘rank pages’ the way Google does. It gathers information from across the internet and summarises it into answers. If your content is inconsistent, unclear, or rarely updated, AI tools are less likely to include your business in their responses.
What does this mean for SMEs?
After years of building websites that offer a great user experience, you now need to think about the robot experience too.
Here are four GEO tips to help your business stay visible in an AI-led search world:
- Accuracy
Make sure your business name, services, pricing, location, and expertise are up to date everywhere you appear online: your website, Google Business profile, social media, and any directories you’re listed in. - Readability
AI prefers content that is clear and easy to read. Keep using personality, humour, and your own unique style; just make sure the language is unambiguous so it’s easy for AI to understand what you do, where you are, and who you serve. - Reputation
Reviews matter more than ever. AI increasingly relies on ratings and customer feedback to decide which businesses to recommend, so encourage clients to leave honest reviews on Google and Facebook. - Structure
Help AI interpret your website by structuring your content clearly. Direct headings, well-labelled services or product descriptions, and a logical flow to your FAQs make it easier for AI to find, trust, and recommend your business.
If you want support while you navigate the AI shift, get in touch today.
Disclaimer: This blog has been carefully prepared, but it has been written in general terms only. The blog should not be relied upon to provide specific information without also obtaining appropriate professional advice after detailed examination of your particular situation.
