Mastering the art of email marketing
Putting together the perfect marketing email is a fine art. Here’s a six-step process to crafting the best customer messages to boost your sales. 1. Determine the goal of your campaignDon’t just put any message out there. Make it targeted and know your goal. Are you looking to educate or re-engage customers? Are you keen […]
The key to Christmas marketing
Christmas is a great time for businesses to send out fun, engaging messages to customers. People are on the lookout for new products, experiences, and services, more willing to spend. What’s the key to adding some Christmas magic to your marketing and inspiring brand loyalty into the New Year? Prepare early. Christmas decorations seem to […]
Building trust through brands
When it comes to the public perception of your business, creating a brand that resonates with the right audience is key. A logo isn’t just a picture to represent your company, Case In Point Design’s Zoe Sizemore describes it as a ‘communication tool’. “Good marketing is all about repetition,” says Zoe, a graphic designer with […]
Mastering the art of Instagram
If you’re already on Instagram, then you’re among the 1.4 billion users making it the fourth most ‘active’ social media platform. With a more visual format, it’s also one of the easiest to get right. Here’s the latest insight from Insta expert, Tasha Meys, who co-hosts the top ranked Instagram podcast: Ace The Gram. Q: […]
9 things you need to know before you blog
If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value advice while subtly promoting your business. Not a writer? Too hard basket? Spending time pulling together a few words to educate, inform, inspire your customers or clients is worth the effort. 1. Blog writing is […]
Take a targeted approach with Facebook
Gone are the scattergun style leaflet drops. Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways. Core Audiences: Define an audience based […]
Which social media platform is right for me?
Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (people aged 40 – 70). Twitter – where you can chime in on any conversation. Pinterest – more female-focused with content on design, fashion, fitness, lifestyle, and food. Instagram – your best photos and video clips for the older millennial […]
