Gone are the scattergun style leaflet drops. Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways.
Core Audiences: Define an audience based on criteria such as age, interests, and geography.
Custom Audiences: Get back in touch with people who have engaged with your business.
Lookalike Audiences: Reach new people whose interests are similar to those of your best customers.
It’s recommended you post 1-3 posts per week (minimum) to touch base with your customers.
If you’re new to Ads Manager, this is the best place to get started and set up your account.