Are your ads playing by the rules?
You’re not trying to deceive anyone; you just want to stand out in a crowded market. But under the Fair Trading Act, even well-meaning marketing can land you in hot water with the Commerce Commission if it’s misleading. To help you stay compliant, here are five common advertising mistakes to watch for. 1. OverpromisingIf it […]
Niching, Micro-Influencers, and TikTok can grow your business…even if you’re not Gen Z!
Some of today’s most effective business strategies come straight from Gen Z playbooks, but they’re not just for the young. These three trends are helping all sorts of businesses connect with customers in smarter, more authentic ways. 1. Find your nicheIf you’re trying to appeal to everyone but getting lost in the crowd, it might […]
Five ways to boost income during the post-holiday lull
While industries like tourism and hospitality thrive over summer, many businesses face a slowdown after Christmas and New Year’s. Sound familiar? These five tips can help keep your revenue flowing. 1. Seasonal promotions Extend offers beyond Christmas to capture keen summer shoppers. Post-holiday sales and exclusive discounts keep customers engaged and drive ongoing sales. 2. […]
12 tips to boost your Christmas sales
Kiwi shoppers spent billions in the lead-up to Christmas last year — up 4.9% — and this year is set to be even bigger. Preparing your online store now is crucial to maximise the season’s potential. 1. Get your website ready Make sure your website can handle a surge in traffic by compressing images, streamlining […]
Digital snapshot: Have you refreshed your website lately?
Have regular clients dropped off the face of the earth? Struggling to gain new business online? Your website could be the cause of your problems. The worst thing you can do with your website is to set and forget. Your site should be regularly updated to ensure it features prominently in search engine rankings. If […]
Mastering the art of email marketing
Putting together the perfect marketing email is a fine art. Here’s a six-step process to crafting the best customer messages to boost your sales. 1. Determine the goal of your campaignDon’t just put any message out there. Make it targeted and know your goal. Are you looking to educate or re-engage customers? Are you keen […]
The key to Christmas marketing
Christmas is a great time for businesses to send out fun, engaging messages to customers. People are on the lookout for new products, experiences, and services, more willing to spend. What’s the key to adding some Christmas magic to your marketing and inspiring brand loyalty into the New Year? Prepare early. Christmas decorations seem to […]
Building trust through brands
When it comes to the public perception of your business, creating a brand that resonates with the right audience is key. A logo isn’t just a picture to represent your company, Case In Point Design’s Zoe Sizemore describes it as a ‘communication tool’. “Good marketing is all about repetition,” says Zoe, a graphic designer with […]
Mastering the art of Instagram
If you’re already on Instagram, then you’re among the 1.4 billion users making it the fourth most ‘active’ social media platform. With a more visual format, it’s also one of the easiest to get right. Here’s the latest insight from Insta expert, Tasha Meys, who co-hosts the top ranked Instagram podcast: Ace The Gram. Q: […]
9 things you need to know before you blog
If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value advice while subtly promoting your business. Not a writer? Too hard basket? Spending time pulling together a few words to educate, inform, inspire your customers or clients is worth the effort. 1. Blog writing is […]
