Keep your staff safe at Christmas
The holiday season is a time of celebration and indulgence, and a great way to highlight the achievements of the past year. But with every Christmas party comes great responsibility — employers must keep their employees safe. Four top tips for ensuring a Christmas party is remembered for all the right reasons: Disclaimer: This blog […]
The key to Christmas marketing
Christmas is a great time for businesses to send out fun, engaging messages to customers. People are on the lookout for new products, experiences, and services, more willing to spend. What’s the key to adding some Christmas magic to your marketing and inspiring brand loyalty into the New Year? Prepare early. Christmas decorations seem to […]
Don’t overlook inventory at Christmas
At Christmas, increased demand can take you by surprise. There’s nothing worse than running out of stock during peak season, so check your stock against previous summers. You don’t want to over-order or order too little. During the holiday season, relationships with suppliers are more important than ever. Check in with key suppliers early – […]
What to consider when closing up over summer
Security issues to considerAt Christmas time, most of us are celebrating and seeing our loved ones, yet some opportunist thieves see it as the perfect time to strike, taking advantage of empty businesses. 2022 has seen a spate of ram-raids, theft, and vandalism targeting New Zealand businesses. With companies closing over Christmas, there are plenty […]
Building trust through brands
When it comes to the public perception of your business, creating a brand that resonates with the right audience is key. A logo isn’t just a picture to represent your company, Case In Point Design’s Zoe Sizemore describes it as a ‘communication tool’. “Good marketing is all about repetition,” says Zoe, a graphic designer with […]
9 things you need to know before you blog
If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value advice while subtly promoting your business. Not a writer? Too hard basket? Spending time pulling together a few words to educate, inform, inspire your customers or clients is worth the effort. 1. Blog writing is […]
Take a targeted approach with Facebook
Gone are the scattergun style leaflet drops. Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways. Core Audiences: Define an audience based […]
