Take a targeted approach with Facebook
Gone are the scattergun style leaflet drops. Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways. Core Audiences: Define an audience based […]
Which social media platform is right for me?
Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (people aged 40 – 70). Twitter – where you can chime in on any conversation. Pinterest – more female-focused with content on design, fashion, fitness, lifestyle, and food. Instagram – your best photos and video clips for the older millennial […]
